2020 – 2021 – ONE METRO NEW YORK – DESIGNED IN AND FOR NEW YORK.

Overview

Problem statement
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Solution
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ReSEARCH
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Process

Emphasize

To create a well-flushed product, I had to identify who I was building for and make sure their main needs were met. I ventured to various communities, stations, and bus stops where I observed the people of the city to see how they navigated through NYC.

Ideate

After defining the common issues among the users, I then quickly ideated solutions for the main issues that were found. I started with the user journey and implemented potential solutions then tried to find the most optimal solutions to keep the user on path to getting to their journey.
Challenge here was creating solutions that would also help the user while bringing more commuters to public transit to the MTA.

Test

After prototyping, I then launched the MVP for presentation and requested feedback from seasoned designers on what I could improve on in each phase of the design process and the look of the app.

I love to receive feedback when creating something. I believe having a diverse team who all have a unique set of skills that can solve huge problem can make the process to solve the problem more seamless.

Define

To identify problems and pain points, I observed user journeys that made the commuter deter from their path or slowed them down from getting to their destination. During my qualitative research, I asked my myself, "Why are they not continuing to go towards their path?" or "What stopped them from proceeding to their goal?". I took note of as many roadblocks as I could then tried to see if there were common roadblocks among the users.

Prototype

After carefully deliberation, I selected the solutions from various design sketches to form a unified UI for each screen and then moved to building them out in Figma.

The challenge here was selecting the right solutions for each screen and being the only person to make the final say on what's the best outcome.