OMNY
Timeline: 2020 - 2021
Project Type: Personal
Role: Visual Designer, UX Researcher
Summary:
OMNY is a digital fare payment system is fare payment that has been recently rolled out across the city of New York City.
New York City is known as the capital of the world and is still ranks top 5 of 'World's Best' cities even post-pandemic. After so many years have passed with so many people entering the city still, New Yorkers being discouraged to ride public transit, and tourists still finding it complicated to navigate the city I took upon myself to create a solution for this problem because I too was having the same problem due to a personal experience I had when relocating to NYC in 2020.
Allocate more funding to Metro Transit Authority to help pay employees more and to invest more in infrastructure. Also, I want to help strengthen the trust with New Yorkers and travelers of the city. Lastly, create new jobs in the sector to help solve ever growing user problems to keep the city pushing forward.
Pivoting and creating new ideas when new new obstacles emerged that prevented users from reaching their destination and having to implement new solutions into existing layout designs.
OMNY is a digital fare payment system is fare payment that has been recently rolled out across the city of New York City. There is no affiliation with OMNY or any of their affiliates. This is project was conducted for personal studies.

Emphasize

To create a well-flushed product, I had to identify who I was building for and make sure their main needs were met. I ventured to various communities, stations, and bus stops where I observed the people of the city to see how they navigated through NYC.

Ideate

After defining the common issues among the users, I then quickly ideated solutions for the main issues that were found. I started with the user journey and implemented potential solutions then tried to find the most optimal solutions to keep the user on path to getting to their journey.
Challenge here was creating solutions that would also help the user while bringing more commuters to public transit to the MTA.

Test

After prototyping, I then launched the MVP for presentation and requested feedback from seasoned designers on what I could improve on in each phase of the design process and the look of the app.

I love to receive feedback when creating something. I believe having a diverse team who all have a unique set of skills that can solve huge problem can make the process to solve the problem more seamless.

Define

To identify problems and pain points, I observed user journeys that made the commuter deter from their path or slowed them down from getting to their destination. During my qualitative research, I asked my myself, "Why are they not continuing to go towards their path?" or "What stopped them from proceeding to their goal?". I took note of as many roadblocks as I could then tried to see if there were common roadblocks among the users.

Prototype

After carefully deliberation, I selected the solutions from various design sketches to form a unified UI for each screen and then moved to building them out in Figma.

The challenge here was selecting the right solutions for each screen and being the only person to make the final say on what's the best outcome.

Samantha Clark

Lucas West

Hue Nguyen

Esme & Arthur Blanchet

Diego Santiago

02
HOVER
EMPATHIZE
|LEARN ABOUT THE USERS
DEFINE
|IDENTIFY THE USERS' PROBLEM
IDEATE
|GENERATE IDEAS AND SOLUTIONS
PROTOTYPE
|MAKE IDEAS INTO CONCRETE EXAMPLES
TEST
|EVALUATE THE DESIGN

Flow by Flow

Empathize
4-6 Weeks
Dealing with a large audience, I had to venture out to various neighborhoods, subway stations, and ride numerous bus routes to get a better scope of my target audience. I observed many demographics in their communities to see how they live and how they use the public transportation.
Successes: Learning how different cultures live in NYC.
Limitations: Trying to visit many neighborhoods and boroughs across the Metropolitan area for research within a short time frame.
Define
2 Weeks
Seeing how various demographics lived, tourists navigating in the city, reading articles about New Yorkers pains with the public transportation, and MTA's own problems.

Numerous, yet common problems were found; Problems such as:

• Unaware of card balance
• Unaware of delays and closures
• Difference between Uptown & Downtown
• Other apps not being intuitive enough
Successes: Purposely getting lost to identify problems, being immersed in the city and getting raw results.
Limitations: Identified too many problems, process became lengthy as I saw more problems come into play.
Ideate
2 Weeks
After identifying the problems, I then proceeded with generating solutions. I wanted to be unique and create a UI that leaned more towards the future, so typeface and the use of negative space was going to be the two design elements I factored in the most. During this stage of the process, I spent most of time  in the city sketching so I can create unique ideas.
Successes: Sketching and being away from the computer.
Limitations: Wasted time trying to create rough drafts digitally in the beginning oppose to sketching so I could seamlessly incorporate them into my case study.
Prototype
6 Weeks
During this phase, I started with a style guide, and gathered necessary assets that will be used to speed up this stage in the process.

I then proceeded with designing in Adobe XD and started to create my ideas into concrete mockups.
Successes: Finding my style through films and various video games.
Limitations: Having to find workarounds in Adobe XD when prototyping interactions, narrowing down designs for each screen.
Test
4 Weeks
During the final phase, I tested my product out in the field to see how it would do. Adobe XD allowed me to test the app via cloud.
Successes: Being able to test the app via cloud and allow others to see it through my phone.
Limitations: Dealing with mobile app crashes and design revisions resulted going back to prototyping too many times.

OMNY app concept

Oct. 2020 - Mar 2021
UI/UX, Strategy
Tools
Xd
Ae
Dn
Ps

Insight

OMNY is a contactless fare payment system, currently implemented for use on public transit in New York City and the surrounding area. When OMNY is completely rolled out, it will replace the MetroCard on the New York City Subway, the Staten Island Railway, PATH trains, MTA buses, Bee-Line buses, and NICE buses.

Idea

The idea arose when I arrived a the train station with my Metro Card hoping to make it to an important photoshoot. At the time, I didn't have my bank card connected to my mobile phone, so all I depended on was my Metro Card. As I swipe my Metro Card and move through the turnstile simultaneously assuming I had enough balance on my card, I didn't have enough funds to get through the turnstile. Not knowing my balance beforehand, I would've made my commute if only I knew ahead of time.

Goal

Create a mobile app to help local New York residents and tourists commute more easily and to increase local revenue after the pandemic.